
Tori’s Playbook
Actionable, step-by-step guides and expert insights designed to help businesses grow smarter and more efficiently in the digital space.

Why Tampa Bay Small Business Owners Should Hire a Digital Marketing Pro
If you're a small business owner in Tampa Bay, you’ve probably worn just about every hat there is—manager, accountant, merchandiser, cleaner, social media poster… the list goes on.
But when it comes to marketing your business, trying to do it all yourself might be slowing you down more than it’s helping you grow.
Let’s talk about why hiring a digital marketing expert isn't just an extra expense—it's a game-changing investment.

How to Start Video Marketing for Local Businesses: A Beginner’s Guide
Video marketing is no longer just for big brands with fancy budgets—it’s the secret weapon local businesses need to thrive in today’s competitive market. Whether you’re promoting your storefront, highlighting your bestsellers, or building trust with your community, video content can help you stand out and drive real results. In this step-by-step guide, we’ll show you how to create authentic, engaging videos using just a smartphone and a little creativity. Ready to attract more customers and grow your business? Let’s get started!

5 Creative Ways to Promote Your Tampa Bay Business During Tourist Season
Tourist season in Tampa Bay is more than just a time of sunny beaches and buzzing festivals—it's an opportunity for local businesses to shine. With the right strategies, you can turn seasonal visitors into loyal fans who'll rave about your business long after their vacation ends. From creating Tampa Bay-themed promotions to mastering platforms like Google My Business and TripAdvisor, this guide is packed with actionable tips to help you stand out. Ready to attract more tourists and boost your revenue? Let’s make your business the next must-visit destination in Tampa Bay!

Boost Your Local Visibility and Traffic Using SEO
Learn what SEO is and why it matters for small businesses. Discover how local SEO can boost your business’s online visibility, drive more traffic to your website, and attract more local customers. Get practical, step-by-step tips for optimizing your website, improving local search rankings, and increasing conversions.

Shopify vs. Squarespace vs. WordPress: Which Platform is Best for Your Small Business Website?
Not sure whether Shopify, Squarespace, or WordPress is the right website platform for your small business? This guide breaks down their features, pricing, and e-commerce capabilities to help you choose the best option for your needs. Discover which platform can support your goals and take your business to the next level!