How to Start Video Marketing for Local Businesses: A Beginner’s Guide
If you’re running a local brick-and-mortar business, video marketing isn’t just a nice-to-have—it’s a game-changer. Videos grab attention, build trust, and bring your brand to life in a way no other medium can. Even better, they can drive real results: more foot traffic, increased sales, and stronger connections with your community.
But let’s be honest. Getting started can feel intimidating when you don’t know where to begin. That’s why this guide breaks it all down into simple, actionable steps. By the end, you’ll know how to create videos that attract customers and grow your business.
Why Video Marketing is a Must for Local Businesses
Still on the fence about investing time in video marketing? Here are some hard-hitting stats:
73% of people who watch a brand’s video are more likely to visit the business in person. (Source: Wyzowl)
Video content gets 1,200% more shares than text and images combined. (Source: HubSpot)
Adding videos to your website improves your local SEO, helping you rank higher in search results.
The bottom line? Video marketing works—and it can work for you.
Step 1: Define Your Goals
Before you pick up your phone or camera, get clear on what you want to achieve. Goals give your videos purpose and help you measure success.
Ask yourself:
Are you trying to get more people to visit your shop?
Do you want to promote a sale or event?
Are you building brand awareness in your community?
Set measurable goals like, “Increase in-store traffic by 20% this month,” or “Drive 10 sign-ups for our email list.” Clear objectives will guide the type of content you create.
Step 2: Understand Your Target Audience
Who are you creating videos for? The more you know about your audience, the easier it will be to create videos that resonate.
Consider:
Their age, interests, and pain points.
Where they spend time online (Instagram? Facebook? TikTok?).
What they’re looking for in your business—convenience, quality, or a personal touch?
By tailoring your videos to their preferences, you’ll build stronger connections and encourage action.
Step 3: Choose the Best Platforms for Video Marketing
Not every platform will be the right fit for your business. Focus on the channels where your audience spends the most time:
Instagram Reels: Great for short, visually engaging content.
Facebook: Ideal for connecting with a local community, especially older audiences.
TikTok: Perfect for fun, creative videos and younger audiences.
YouTube: Works well for longer videos like tutorials, product demos, and behind-the-scenes footage.
Start with one or two platforms that align with your audience’s habits and expand as you grow more comfortable.
Step 4: Plan Video Content That Drives Foot Traffic
You don’t need a Hollywood script—just a clear plan. Here are some simple video ideas to get you started:
A virtual tour of your shop showcasing its unique vibe.
Product demos that highlight how your bestsellers solve common problems.
Behind-the-scenes glimpses into your day-to-day operations.
Quick customer testimonials from your loyal regulars.
Announcements for sales, events, or new arrivals.
Write down a few bullet points for what you want to say or show in your video—it’ll keep you on track without feeling scripted.
Step 5: Budget-Friendly Tools to Film High-Quality Videos
You don’t need expensive gear to make great videos. Start with these essentials:
A smartphone: Most modern phones have excellent cameras.
Tripod or stabilizer: To keep your footage steady.
Lighting: Use natural light or a ring light to brighten your shots.
Optional extras:
A microphone for better audio quality (especially for testimonials).
A background or props that reflect your brand’s personality.
Step 6: Create Authentic Videos That Showcase Your Brand
Here’s the good news: People value authenticity over perfection. Your audience wants to see you.
Tips for filming:
Use good lighting and a clean, uncluttered background.
Keep your videos short and sweet—15 to 60 seconds is ideal for most platforms.
Smile, be yourself, and let your passion for your business shine through.
Step 7: Edit Marketing Videos for Small Businesses: Tools and Tips
Editing can take your videos from good to great without being a time sink. Here are some recommended tools:
For Beginners:
Canva: Add text, animations, and branding with this easy-to-use tool.
InShot: Trim videos, add music, and create smooth transitions.
CapCut: Perfect for trendy effects, captions, and edits for Instagram Reels and TikTok.
For Intermediate Users:
Adobe Premiere Rush: A simplified version of Premiere Pro for quick, professional edits.
iMovie: Free and intuitive for Mac users, ideal for clean, longer edits.
For Advanced Users:
Final Cut Pro: Great for intricate edits, color grading, and special effects.
Adobe Premiere Pro: Industry-standard software for professional-level editing.
Editing Pro Tips:
Add captions for accessibility and engagement—most people watch without sound.
Use music to set the tone (royalty-free tracks are available in Canva and YouTube’s audio library).
Incorporate your branding—logo, colors, and fonts—to reinforce recognition.
Step 8: Post Strategically to Reach Local Customers
Timing and strategy matter when you post your videos.
Share during peak activity times (check platform insights for your audience’s habits).
Use geo-tags and local hashtags like #ShopLocal or #[YourCityNameBusiness].
Repurpose content across platforms to maximize reach.
Step 9: Track Results and Engage with Your Audience
Pay attention to both online and offline results. Monitor metrics like views, shares, and comments, but also look at:
Increased foot traffic.
Customers mentioning your videos in-store.
Higher engagement with your posts overall.
And don’t forget to reply to comments and DMs—building relationships is key to turning viewers into loyal customers.
Step 10: Stay Consistent and Experiment
The secret to success in video marketing is consistency. Posting regularly builds familiarity and trust with your audience.
Experiment with different types of videos—time-lapses, live Q&As, or even collaborations with other local businesses. See what resonates, and don’t be afraid to try new ideas!
FAQs About Video Marketing for Small Businesses
What kind of videos work best for small businesses?
Product demos, behind-the-scenes tours, and customer testimonials are always winners.
How much should I spend on video marketing equipment?
You can start with a smartphone and free tools. A tripod and ring light cost less than $50.
How often should I post videos?
Posting 1–2 times per week consistently is ideal.
Take the First Step Today
Getting started with video marketing doesn’t have to be complicated or expensive. With a smartphone, a little creativity, and these tips, you can create videos that drive real results for your local business.
Need help brainstorming or building a strategy? Book a Free Consultation today, and let’s create something amazing for your business!